* What single item of stationery could make you more persuasive?
* What could chess tell you about making persuasive moves?
* Could rhyme make your influence climb?
* What could a box of crayons teach you about being more influential?
These questions and many more are answered in Yes! 50 Secrets From The Science of Persuasion. With his colleagues Dr Noah Goldstein and Steve Martin, Dr Robert Cialdini, the world's most cited social psychologist and author of the groundbreaking 1 million copy selling book "Influence - Science and Practice", explores the surprising "Science of Persuasion" and provides instantly applicable and effective ways to help anyone become more persuasive and influential in their work and personal lives.
With an extended concluding chapter on cultural and global influence and the role of influence on the internet, this is the book for anyone wishing to build better relationships, improve their personal influence and get others to willingly say "Yes" more. Due for November publication. for the earliest opportunity to pre-order your copy visit http://www.influenceatwork.co.uk/.
* What could chess tell you about making persuasive moves?
* Could rhyme make your influence climb?
* What could a box of crayons teach you about being more influential?
These questions and many more are answered in Yes! 50 Secrets From The Science of Persuasion. With his colleagues Dr Noah Goldstein and Steve Martin, Dr Robert Cialdini, the world's most cited social psychologist and author of the groundbreaking 1 million copy selling book "Influence - Science and Practice", explores the surprising "Science of Persuasion" and provides instantly applicable and effective ways to help anyone become more persuasive and influential in their work and personal lives.
With an extended concluding chapter on cultural and global influence and the role of influence on the internet, this is the book for anyone wishing to build better relationships, improve their personal influence and get others to willingly say "Yes" more. Due for November publication. for the earliest opportunity to pre-order your copy visit http://www.influenceatwork.co.uk/.
3 comments:
As a reader of Influence: Science of Practice - how similar is the content and format of this new publication and is it also based on Professor Cialdini's research? I can't find this on Amazon - where can I find a copy?
Publication date is expected to be 12th November 2007. It can be ordered via Amazon.co.uk in November or pre ordered by e:mail request to e:mail
yes!@profilebooks.com
Hello Everyone,
Steve Martin here. I am the author of Yes! 50 Secrets from the Science of Persuasion along with Dr. Noah Goldstein and Dr. Robert Cialdini.
The new book is different to Influence: Science and Practice. Yes! is primarily a practitioners book that provides specific applications that anyone can use in an entirely honest and ethical way to become more persuasive at work and in their personal lives. Whilst we clearly refer to Dr. Cialdini's Six Universal Principles of Persuasion we don't limit oursleves to them. Although the six principles act as the foundation for the majority of successful social influence strategies, there are also many persuasion techniques that are based on other psychological factors, which we cover.
Yes! is structured around fifty chapters of 1000 words or so each with a practical take away , tip or strategy that anyone can apply to become more persuasive. There are new studies, new insights and we have included an extended final chapter about influence on the internet and influence across differing cultures.
We are very encouraged by the feedback we are recieving from the reviews and are looking forward to November when the book hits the shops in the UK.
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